The different sectors where UX has been considered
- Ecommerce and retail – Selling physical and digital products through websites and mobile apps. UX design is shown readily with user friendly, convenient secure and personalised shopping, providing easy, effective product search and purchasing on many devices, displaying products in an attractive way including increasing conversion rates. Accessibility and convenience are key and implementation of new technologies enabling businesses to reach their customers.
- Healthcare – Businesses and organisations providing medical services, treatment and medical products. UX design is implemented in user friendly portals and mobile apps for patients to access their data records, apps for tracking health symptoms, booking appointments, access further health information and monitoring. Support tools for healthcare professionals including remote communication.
- Software and technology – This rapidly growing industry involves development, design, production and computer-based products, including hardware, software, telecommunications, services and electronics. User friendly interfaces for all platforms enhancing team collaboration, remote communication including video conferencing and file sharing. User satisfaction from responsive design, with websites and mobile apps including one click purchases gains loyalty and business success.
- Finance and banking – Secure and efficient interactions. User friendly portals and mobile apps providing a service for customers including businesses the ability to manage their finances easily, secure, clear, and concise. Providing customers an easy to use way of accessing their bills, balances, transferring money, track payment history and applying for loans.
- Government – Providing easy access to government services and information within the country and overseas. Including services, departments, organisations, agencies including safety, education, environment, commerce, infrastructure, transport, health, defence, tax and revenue etc. Regulatory understanding of standards, policy, security, accessibility and government are key for the UX Designer. User friendly portals for accessing information and services are of high importance which include efficient dashboards and tools for analysis monitoring and managing public services. Easy to use emergency systems and public safety are high priority and essential.
- Education – Covering various institutions including nurseries, public and private schools, colleges, universities, tutoring, online learning, test and examination services. UX design must embrace portrayal of creating engagement and captivating the users to provide an effective learning experience which includes the tutors being able to present this in their materials for the students. The UX Designer must implement meaningful and impactful design for both students and teachers using effective interfaces to be empowering. The implementation of personalised user-friendly online learning platforms and management systems both accessible via a website and mobile application providing interactive textbooks and e-learning content are important including assessment and evaluation tools.
- Travel – The industry sells services and products including transport and accommodation for both business professionals and tourists plus excursions and attractions for travellers. Real time user friendly, efficient and secure travel booking systems integrated into website and mobile apps are essential for booking flights, hotels and car hire. The systems that are in place must be efficient for calculating complex pricing yet be easy to use and understand. Management for travel of corporate companies and agencies are also high priority with real time accessibility. The needs and understanding of different languages, culture and disabilities are of high importance to be conveyed by the UX Designer.
- Insurance – Providing integration of data, complex processes, and technologies, covering various policies, underwriting, fraud detection and prevention, and product comparisons. Requires secure, user friendly, efficient customer portals for the user to gain access to documentation, make payments seamlessly, file claims, and claim tracking. Robust integrations including data security and privacy.